How to Run Influencer Campaigns for Food & Beverage Brands
1. Why Food and Beverage Brands Struggle With Brand Voice in Influencer Marketing Influencer campaigns work well for food and beverage brands because people try new food after seeing it online. But these campaigns also carry real risk. When creators speak in a way that does not match the brand, the message becomes unclear. Shoppers […]
Why Gen Z Isn’t Responding to Your Influencer Campaign (And What to Do Instead)
1. Gen Z Can Smell the Script Gen Z grew up with ads everywhere. They’re not just used to being sold to — they’re over it. When your influencer posts sound like a brand brief instead of a human voice, they scroll right past. Gen Z prefers content that feels spontaneous, unfiltered, and, above all, […]
Top 10 Paid Social Agencies in the U.S. (December 2025 Edition)
Do you need paid social media services to drive real growth and boost profitability for your brand? Last updated December 10, 2025 You’re in the right place. We take a look at the best paid social advertising agencies in the US. In this guide, we’ve researched and ranked the paid social agencies across the U.S. These […]
We Are A Global Social Media Marketing Agency
At Cool Nerds, we put social media at the center of everything we do. Cool Nerds Marketing is a global social media marketing agency that we manage some of the biggest brands in the world. Cool Nerds Marketing isn’t just another global social media agency; it’s the go-to partner for brands looking to dominate social […]
CPG TikTok Advertising Mastery: 2025 Strategies for Viral Impact and Sales Growth
Introduction CPG TikTok advertising has emerged as a dominant strategy for brands looking to drive engagement, increase awareness, and boost sales. With its powerful algorithm favoring high-engagement content and a user base that actively seeks product discovery, TikTok is a crucial platform for CPG marketers. This guide explores the most effective techniques and strategies for […]
The Impact of Influencer Marketing on CPG Brands
Introduction: How Influencer Marketing is Transforming CPG Brands Consumer Packaged Goods (CPG) brands operate in a highly competitive market where brand visibility, trust, and engagement are paramount. Traditional advertising methods face challenges, with a significant portion of consumers actively avoiding ads. For instance, 64% of consumers intentionally avoid ads on free, ad-supported video services. ppc.land […]
Top 15 Influencer Marketing Agencies in December 2025
Finding the top influencer marketing agencies is the key to building real connections with your audience. Traditional ads don’t have the same impact they used to—people trust influencers more than brands. That’s why businesses are turning to influencer marketing agencies to help them reach the right people in an authentic way. Last updated December 10, […]
The Psychology Behind Food Product Branding: What Makes a Product Stand Out?
In the crowded food and beverage industry, a food product branding or beverage product branding can often determine its success or failure. While taste and quality are essential, the psychology behind food branding plays a pivotal role in influencing consumer decisions. From colors and typography to emotional connections and packaging, every detail impacts how a […]
Marketing to Gen Z Consumers: What Food and Beverage Brands Need to Know
Gen Z is reshaping how food and beverage brands connect with consumers. As the first generation to grow up with social media, they value authenticity, inclusivity, and innovation in the brands they support. To capture this influential demographic, food and beverage brands must tailor their marketing strategies to align with Gen Z’s preferences, habits, and […]
How Influencer Marketing Drives ROI for CPG Brands
In today’s digital-first world, influencer marketing has become a cornerstone of success for consumer packaged goods (CPG) brands. It provides an effective way to connect with audiences through trusted voices, bridging the gap between brands and consumers in an authentic and engaging manner. Beyond brand awareness, well-executed influencer campaigns have the power to drive measurable […]