Minimalism
Minimalism emerged during the early 1960s in the USA as a rejection of abstract expressionism art. At the time, artists believed in stripping emotion from the artwork and any metaphors or symbolism. Aesthetically, minimalist art is a literal presentation that gives a purified form of beauty, representing truth, order, simplicity, and harmony. Currently called neo-minimalism, […]
Building an Online Presence
What is an online presence? An online presence for a business is the business’s website, social profiles, online memberships in directories, and any other places on the Internet where customers and potential customers can find you. Building an active online presence will not only give your customers access to your products and services but will […]
What is typography? Deep look into typography.
Typography Graphics has been one of the leading forms of art of this century. From the picture making to the writing style, graphics are involved in every step of the modern art culture of the poster, writing or other forms. It has been observed that without the impressive writing style, no connection is built between […]
Marketing to Millennials
Gokce Arslan | Social Media Strategist Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition. While originally […]
Spark AR: A new asset for you and your brand
Ryan Goldberg | Head Graphic Designer Spark AR is a product from Facebook that allows you to create augmented reality effects for Facebook and Instagram. It will enable you to make filters for either platform that can accomplish many goals in a couple of different ways. You can apply effects directly to users’ faces via […]
Increasing Your Productivity At Work: 5 Easy Steps
Amanda Pearl | Project Manager Work smarter not harder. One of my favorite phrases. From my parents to my soccer coaches, it’s something that my mentors have always harped on to help me be more efficient at what I was doing. Look, sometimes work can be just plain hard. You’re learning a new role, there’s […]
What Does Your Brand Look Like?
Kristian Segelken, Creative Director If you had to describe the look of your brand in just a few words, what would it be? Clean and colorful, natural and neutral, or maybe somewhere in between? Finding the look of your brand might seem like a daunting task but the good news is you don’t need to […]
How to Get Online Consumers to Love Your Brand
How to Get Online Consumers to Love Your Brand Building a reputable brand is one of the sure-fire ways to create long-term business success. When you solely focus on factors like price, discounts, and direct marketing, you can make sales. Unfortunately, though, you continually have to work to find new customers. Every interaction has to […]
Why You Should Hire a Marketing Agency for Social Media Marketing
Why You Should Hire a Marketing Agency for Social Media Marketing Over the last decade, social media marketing has exploded in popularity. For businesses, these online outlets present a chance to communicate directly with existing and prospective customers. To achieve the best possible results, many companies have turned to marketing agencies to help them manage […]
Planning an Influencer Marketing Strategy
Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these details can seem like a monumental task, but there are some straightforward steps that brands can take to get this done successfully. Defining a […]
