Integrated Marketing and Media Buying
Integrated Marketing and Media Buying: Why They Matter If you’re looking for real results—not just impressions and vanity metrics—it’s time to understand how integrated marketing and media buying work together. These aren’t buzzwords. They’re the backbone of every successful campaign. When aligned, they amplify your message across platforms, build recognition faster, and convert awareness into […]
7 Media Buying Mistakes Agencies Make (and What Smart Brands Do Instead)
Most ad campaigns don’t fail because the product is bad. They fail because the media buying process was flawed from the start. Let’s get something straight: media buying isn’t just “running ads.” It’s the tactical and financial engine that powers your entire paid media strategy. Weak agencies treat it like a checkbox—turning on campaigns, waiting […]
Cool Nerds Weekly Marketing Roundup: May 19–25, 2025
Top Stories 1. Publicis Groupe Acquires Captiv8 to Bolster Influencer Marketing Capabilities In a significant move to strengthen its position in the influencer marketing space, Publicis Groupe has acquired Captiv8, an AI-driven influencer marketing platform, for approximately $150 million. This acquisition expands Publicis’s reach to a network of over 15 million global content creators and […]
Most “Creative Agencies” Are a Waste of Time. Here’s What to Look for Instead.
Search “creative agency” right now and you’ll see a hundred websites claiming they’re different. They’re not. Most of them slap together generic branding, churn out trendy Instagram posts, and call it strategy. That’s not creative work. That’s content clutter. So if you’re here looking for a creative agency, let’s make one thing clear: You don’t […]
Social Media Marketing in 2025: What Really Works
1. What Is Social Media Marketing in 2025? Social media marketing in 2025 is more than just posting content. It’s a strategic approach to building brand presence, connecting with audiences, and driving measurable results.With algorithms constantly changing and competition higher than ever, the brands winning today combine creativity, data, and platform-specific execution. A strong social […]
Why Gen Z Isn’t Responding to Your Influencer Campaign (And What to Do Instead)
1. Gen Z Can Smell the Script Gen Z grew up with ads everywhere. They’re not just used to being sold to — they’re over it. When your influencer posts sound like a brand brief instead of a human voice, they scroll right past. Gen Z prefers content that feels spontaneous, unfiltered, and, above all, […]
Why Smart Brands Work With a Content Creation Agency
If you’re searching for a content creation agency, chances are you’re ready to stop guessing and start growing. Because creating great content consistently isn’t easy — especially when you’re juggling multiple platforms, product launches, and a thousand other marketing tasks. At Cool Nerds Marketing, a content creation marketing agency, content creation is what we’re built […]
Brand Activation Services That Get People Talking
Want to be unforgettable? Get on the street.At Cool Nerds Marketing, we believe in experiences over impressions. This guide breaks down the top types of brand activations—what they are, how they work, and how much they typically cost. Whether you’re planning a pop up brand activation or a wild poster blitz, you’ll find the answers […]
The Brief by Cool Nerds: Strategy, Not Just Headlines
Week of May 13, 2025What the smartest marketers are watching — and what it really means. Signal of the Week AI is no longer a backend tool — it’s reshaping how, when, and where ads appear.Amazon’s rollout of contextual AI ads on Prime Video signals the beginning of ad personalization without personal data — and […]
Top 17 Branding Agencies in 2025
Choosing a branding agency in 2025 means choosing how the world sees you. It’s not just logos — it’s strategy, story, and scale. Branding now drives investment, market share, and consumer loyalty: Branding is no longer just logos and colors. In 2025, branding agencies shape how we trust, buy, and talk about companies. If you’re […]