Social Media and Media Buying: How They Work Together to Grow Brands
Introduction Social media and media buying are two terms you hear all the time in marketing. They sound similar, but they’re not the same. Social media is about connecting with people on platforms like TikTok, Instagram, Facebook, and LinkedIn. Media buying is the process of paying for ad space — making sure your content gets […]
The Impact of Omnichannel on Marketing Campaigns: Data, Trends & Insights for 2025
In 2025, omnichannel marketing is no longer a luxury—it’s a necessity. Brands that can weave together consistent, personalized experiences across physical and digital touchpoints are the ones winning in terms of revenue, loyalty, retention, and brand perception. Below, we explore the most compelling statistics and data around omnichannel campaigns, why they matter, how they drive […]
Best Social Media Campaigns of 2025 (CPG Case Studies & Examples)
Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect […]
2025 CPG Social Media Benchmark Report: Stats, Trends & Insights
If you sell snacks, drinks, sauces, or anything you grab off a grocery store shelf, this report is for you. Every year, marketers ask the same questions: This 2025 CPG Social Media Benchmark Report answers those questions with real numbers and simple explanations. Think of it like a scoreboard for the food & beverage world. […]
Instagram Statistics 2025: A Complete, Fact-Filled Guide for Marketers
Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: […]
Top 17 Digital Marketing Agencies in the U.S. (2025)
Looking to partner with one of the top digital marketing agencies in the U.S., but struggling to find one? In this article, you’ll see the best digital marketing companies in the United States who cover various specialisms and have helped all types of industries. Through our thorough research, we know that these agencies have the […]
Top Digital Marketing Agencies in Dallas–Fort Worth (2025)
Searching for a digital marketing agency Dallas Fort Worth? Whether you’re a small business in Arlington, a scaling startup in Frisco, or an enterprise headquartered in Dallas, this list highlights the best digital marketing agencies in the DFW metroplex. These firms deliver results in SEO, paid media, social content, branding, and more. What Makes a […]
What to Expect When Hiring a Social Media Ad Agency
If you’re running paid ads on Facebook, Instagram, TikTok, or YouTube, choosing the right social media ad agency can be the difference between scaling profitably and wasting budget.A social media ad agency focuses on one thing—managing paid social advertising to drive measurable growth. Unlike a general marketing firm, they specialize in ad strategy, creative testing, […]
Top 10 Omnichannel Marketing Agencies in 2025
Introduction Omnichannel marketing has become the standard for how modern brands reach and retain their customers. In today’s market, shoppers don’t engage with a brand in one place—they move fluidly between Instagram, TikTok, email, Amazon, retail shelves, YouTube, and even in-store events. To succeed, a brand must show up consistently, with a unified voice, across […]
Best Instagram Marketing Agencies in 2025
What is Instagram Marketing? Instagram marketing is the use of Instagram’s platform—through organic posts, paid ads, Reels, and influencer collaborations—to build brand awareness, engage with audiences, and drive sales. With over 2 billion active users, Instagram has become one of the most important platforms for businesses looking to connect with consumers visually and emotionally. Unlike […]