How to Run Influencer Campaigns for Food & Beverage Brands
1. Why Food and Beverage Brands Struggle With Brand Voice in Influencer Marketing Influencer campaigns work well for food and beverage brands because people try new food after seeing it online. But these campaigns also carry real risk. When creators speak in a way that does not match the brand, the message becomes unclear. Shoppers […]
How CPG Brands Actually Win on Amazon in 2026
In 2026, CPG brands win on Amazon with sharp retail basics, strong creative, and better use of new ad tools. Amazon changed a lot in 2024 and 2025.They are pushing one connected ad system with more AI, better data, and full-funnel reporting. Amazon Ads+2Digiday+2 This guide walks through what is new and what actually works […]
TikTok vs Instagram Influencers: Which Platform Delivers Better Results for Brands?
Influencer marketing has become one of the most effective ways for brands to reach their audiences — but the question every marketer faces today is: Are TikTok influencers better than Instagram influencers? Both platforms have massive user bases, powerful engagement potential, and proven ROI when done right. Yet, the way audiences behave — and how […]
TikTok vs Instagram: Which Platform Gives You a Better Shot at Going Viral?
When it comes to going viral, two platforms dominate every marketer’s mind — TikTok and Instagram. Both can create overnight sensations, but they operate on different systems, audiences, and algorithms. For brands, influencers, and creators trying to figure out where to invest their energy, understanding how virality works on each platform is essential. At Cool […]
Understanding Consumer Behavior in 2025: Why People Buy and How Brands Can Keep Up
In 2025, understanding consumer behavior isn’t just a marketing advantage — it’s survival.At Cool Nerds Marketing, we study how people think, feel, and act before they buy. Whether it’s choosing a snack, a skincare product, or a new drink on TikTok, today’s consumers are complex, impulsive, and more connected than ever. Every decision is influenced […]
Top Social Media Agencies in New Jersey (2025)
What Is a Social Media Agency? A social media agency helps brands strengthen their online presence, engage their communities, and drive measurable results through platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn. These agencies turn strategy and storytelling into performance — helping brands stay relevant in a fast-changing digital environment. New Jersey has become a […]
19 Social Media Trends for 2026 (A Social Media Agency’s Playbook)
Introduction In 2026, social media will no longer be optional — it will be one of the primary engines of brand growth, product discovery, and direct revenue. But the landscape is shifting faster than ever: AI advances, privacy transformations, content saturation, platform volatility, and evolving consumer expectations are all colliding. If you search “social media […]
Social Media and Media Buying: How They Work Together to Grow Brands
Introduction Social media and media buying are two terms you hear all the time in marketing. They sound similar, but they’re not the same. Social media is about connecting with people on platforms like TikTok, Instagram, Facebook, and LinkedIn. Media buying is the process of paying for ad space — making sure your content gets […]
The Impact of Omnichannel on Marketing Campaigns: Data, Trends & Insights for 2025
In 2025, omnichannel marketing is no longer a luxury—it’s a necessity. Brands that can weave together consistent, personalized experiences across physical and digital touchpoints are the ones winning in terms of revenue, loyalty, retention, and brand perception. Below, we explore the most compelling statistics and data around omnichannel campaigns, why they matter, how they drive […]
Best Social Media Campaigns of 2025 (CPG Case Studies & Examples)
Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect […]