Why Top CPG Brands Work with Cool Nerds Marketing
Cool Nerds Marketing is not just another CPG marketing agency. We’re the creative force behind some of the most culturally relevant content in the food, beverage, and lifestyle space. From working with emerging startups to supporting household names like Campbell’s, Oreo, Mars, and Poppi, we’ve helped brands break through the noise and stay ahead of the curve.
Whether you’re launching a new functional beverage, scaling a health snack brand, or managing a large portfolio of CPG products, our team of creatives, strategists, and social media experts knows how to move the needle.
What We Do for CPG Brands
We help brands build, grow, and scale across social and digital platforms. Our work is focused, bold, and strategy-driven.
Social Media Management From monthly content calendars to community management and reporting, our team takes full ownership of your social channels. You can expect smart captions, platform-native content, and creative that fits your brand’s voice.
Creative Content Production
We create branded content that looks great and performs. From short-form video and TikToks to campaign visuals and product photography, our in-house creative team brings your brand to life.
Influencer Marketing
We work with micro and macro influencers across Instagram, TikTok, and YouTube. We manage gifting programs, paid partnerships, and UGC programs to drive reach, engagement, and conversions.
Brand Campaigns and Activations
We concept and produce campaign-level moments that turn heads. Whether it’s a retail push, product launch, or seasonal activation, our ideas deliver impact both online and IRL.
Social Media Management
Content Creation
Influencer Strategy and Management
Community Management
Paid Social Media
Social Strategy
SOCIAL MEDIA CASE STUDY
Challenge: Mini Melts Ice Cream, a leading brand of premium frozen novelties, sought to expand its brand awareness and reach a wider audience through strategic social media marketing.
Solution: Cool Nerds Marketing, a CPG marketing agency specializing in social media, partnered with Mini Melts to develop and execute a comprehensive strategy. This included: * Content Strategy: Creating engaging and shareable content that highlighted the unique qualities of Mini Melts Ice Cream. * Community Building: Fostering a strong online community through interactive content and consistent engagement. * Influencer Marketing: Partnering with relevant influencers to increase brand visibility and reach new customers. * Paid Social Media Advertising: Utilizing targeted advertising campaigns to reach specific demographics and drive sales.
Results: The collaboration between Cool Nerds Marketing and Mini Melts Ice Cream yielded impressive results: * Social Media Growth: Mini Melts saw a 45% increase in followers across all platforms. * Engagement Rate: Likes, comments, and shares on Mini Melts’ social media content increased by 37%. * Brand Recognition: Mini Melts was invited to showcase its products at high-profile events, boosting brand visibility and credibility.
Highlight: Investment and Expansion: * The success of Mini Melts’ social media strategy, driven by Cool Nerds Marketing, contributed to a significant investment from Altamont Capital Partners. * This investment fueled Mini Melts’ expansion, including new distribution centers and increased manufacturing capabilities. Article Link
* Mini Melts’ remarkable growth earned them a spot on Bain & Company’s 2023 Insurgent Brands list, solidifying their position as a leading innovator in the ice cream industry.
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HERE FOR A REASON,
AND YOU KNOW IT.
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