A Boutique Social Media Marketing Agency
for CPG Brands
Tired of the big agency runaround? You know the drill: you’re wooed by a senior strategist, only to be handed off to a junior team who doesn’t understand your CPG brand’s unique needs. At Cool Nerds Marketing, we’re changing the game. Our boutique team of CPG social media experts is with you every step of the way, from the initial strategy session to campaign execution and beyond.
Forget about vanity metrics and award chasing. We’re laser-focused on what truly matters to your CPG brand: building brand awareness, driving engagement, and increasing sales. Whether you’re a food startup looking to make a splash on Instagram, a beverage company aiming to dominate TikTok, or a consumer goods brand seeking to build a loyal community on Facebook, we’ll craft a data-driven social media strategy that delivers measurable results.
Team of CPG Specialists, Not Generalists:
Our team isn’t an army of generalists spread thin across countless clients. We’re a tight-knit group of CPG social media specialists with a deep understanding of the food, beverage, and consumer goods landscape. We know the challenges you face, from standing out in a crowded market to capturing attention on fast-paced social media platforms. We’ll leverage our expertise to develop a customized strategy that aligns with your brand’s unique voice and resonates with your target audience.
CPG Social Media From Strategy to Execution:
We’re more than just a social media agency; we’re your collaborative marketing partner. We’ll work closely with you to develop a comprehensive strategy that encompasses everything from content creation and community management to influencer marketing and paid social media advertising. We’re not afraid to push boundaries, test new ideas, and constantly optimize our approach to ensure you’re getting the most out of your social media investment.
Social Media Management
Content Creation
Influencer Strategy and Management
Community Management
Paid Social Media
Social Strategy
SOCIAL MEDIA CASE STUDY
About Mini Melts Ice Cream
Mini Melts Ice Cream, founded in 2004, is a leading brand in premium, beaded, single and bulk-serve frozen novelty products. The company is known for its unique cryogenic freezing process and offers a variety of flavors, including CottonCandy, Cookies & Cream, and non-dairy RainbowIce. Mini Melts is headquartered in thePhiladelphia Metro Area with a manufacturingfacility in Norwich, Connecticut, and distributes itsproducts across the United States.
The Challenge
When Mini Melts Ice Cream partnered with CoolNerds Marketing in February 2023, their primary goals were to:
1. Increase Brand Awareness: Expand their presence on social media and reach a broader audience.
The Results
Since the implementation of these strategies, Mini Melts Ice Cream has seen remarkable improvements:
Social Media Growth: Increased followers by 45%across all platforms.
Engagement Rate: Achieved a 37% increase in likes, comments, and shares.
Brand Recognition: Mini Melts Ice Cream was invited to showcase their products at various high-profile events, further solidifying their reputation in the market.
Highlight: Investment By Altamont Capital Partners:
In January 2024, Mini Melts Ice Cream received a significant investment from Altamont Capital Partners. This investment aims to support the ongoing expansion of Mini Melts’ distribution footprint and manufacturing capabilities. With this partnership, Mini Melts plans to open numerous new distribution centers and continue to expand its fully integrated, white-glove distribution model. The company currently serves over 30 million prepackaged ice cream cups a year from more than 15,000 locations, making it one of the fastest-growing ice cream brands in the U.S. This growth has also placed Mini Melts on Bain & Company’s 2023 Insurgent Brands list, recognizing companies that outgrow their category by ten times.
YOU CAME
HERE FOR A REASON,
AND YOU KNOW IT.
CONTACT US TODAY.
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