How CPG Brands Actually Win on Amazon in 2026

Workers in a large warehouse moving CPG boxes on a pallet for Amazon shipping.

In 2026, CPG brands win on Amazon with sharp retail basics, strong creative, and better use of new ad tools. Amazon changed a lot in 2024 and 2025.They are pushing one connected ad system with more AI, better data, and full-funnel reporting. Amazon Ads+2Digiday+2 This guide walks through what is new and what actually works […]