Best Social Media Campaigns of 2025 (CPG Case Studies & Examples)
Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect […]