Instagram Statistics 2025: A Complete, Fact-Filled Guide for Marketers

Instagram logo collage made from small objects on an orange background — hero image for Instagram Statistics 2025

Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: […]