TikTok Statistics 2025: Users, Revenue, Ads & Trends

Line chart showing TikTok’s projected global ad revenue growth from $18B in 2023 to $54B in 2027

TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide […]