Retail Activations: How Brands Engage Shoppers at the Point of Sale

A store aisle filled with various CPG products, showcasing the importance of building brand loyalty in a highly competitive industry

What Is a Retail Activation? Retail activations are in-store marketing strategies designed to engage shoppers, increase brand awareness, and drive sales. Retail Activations: Engage Shoppers and Drive Sales Retail activations are in-store marketing strategies designed to engage shoppers, increase brand awareness, and drive sales. These activations create direct consumer interactions, often involving product demonstrations, live […]