The Impact of Influencer Marketing on CPG Brands
Introduction: How Influencer Marketing is Transforming CPG Brands Consumer Packaged Goods (CPG) brands operate in a highly competitive market where brand visibility, trust, and engagement are paramount. Traditional advertising methods face challenges, with a significant portion of consumers actively avoiding ads. For instance, 64% of consumers intentionally avoid ads on free, ad-supported video services. ppc.land […]
How CPG Marketing Uses Psychological Manipulation to Drive Sales
Introduction: The Role of Manipulation in CPG Marketing CPG marketing is more than just selling products—it’s about influencing consumer behavior. While branding, pricing, and advertising play a role, psychological manipulation often drives purchasing decisions. Brands use subtle tactics to shape perceptions, create urgency, and build emotional connections that lead to more sales. Consumer Packaged Goods […]
