CPG Marketing: The Complete Guide to Growing a Winning Brand

Gevalia coffee branding in CPG marketing, featuring a coffee bean pouring into a branded yellow Gevalia mug.

What is CPG Marketing? CPG marketing is the strategy behind promoting, selling, and growing consumer packaged goods (CPG)—everyday products like food, beverages, personal care items, and household supplies. These products sell fast, have strong competition, and require repeat purchases, making marketing critical for long-term success. Why is CPG Marketing Different? CPG brands face unique challenges, […]