Media Buying: What It Is and How to Do It Right

Laptop showing campaign analytics in a digital media buying workspace with “Media Buying Strategy” on screen, representing how media buying works for brands using paid media strategy.

Media buying is the process of purchasing advertising space across digital and traditional platforms. It helps businesses reach the right audience with the right message at the right time. Whether you’re a startup or a large brand, smart media buying can reduce wasted spend and increase conversions. What Is Media Buying? Media buying means paying […]