Social Media Trends to Watch in 2025 for CPG Brands
As consumer behaviors evolve, so too does the I still see those words of social media. For consumer packaged goods (CPG) brands, staying ahead of social media trends is critical to maintaining relevance and driving growth. In 2025, platforms will continue to innovate, offering CPG brands unique opportunities to connect with audiences, boost engagement, and […]
What is Brand Activation and Why It Matters
Brand activation is the process of creating meaningful and engaging experiences that connect consumers with a brand, driving awareness, engagement, and loyalty. Unlike traditional advertising, which often focuses on building awareness, brand activation is about making a direct, emotional impact that inspires action. For consumer packaged goods (CPG) brands in the food and beverage, health, […]
