Consumer Packaged Goods Marketing: Transforming CPG in the Digital World

Brand activation strategies for consumer engagement in marketing campaigns.

Consumer packaged goods marketing has changed. Today, success doesn’t just come from shelf space—it comes from how well your brand connects across digital platforms. From TikTok to in-store QR codes, every interaction counts. Marketing CPG products in 2025 means building strategies that reach shoppers wherever they are—on their phones, in grocery aisles, or browsing Amazon. […]