The Power of User-Generated Content for CPG Brands

Consumer examining a CPG branded product on a store shelf.

In today’s digital marketplace, the authenticity and engagement that user-generated content (UGC) brings to the table cannot be overstated. For consumer packaged goods (CPG) brands, tapping into the stream of content created by your own consumers offers a unique opportunity to elevate brand trust, enhance community engagement, and drive product innovation. Here’s how to leverage […]