March 25, 2019 | by Olivia Roehm, Account Executive Social media has truly been a paradigm shift in the way businesses and brands are now reaching their customers. The word is out and everyone from Fortune 500 companies to the entrepreneur selling t-shirts on Amazon is using it. Not all...
A CMO’s Vision: Telling the story of “WE”
February 26, 2019 | by Olivia Roehm, Account Executive Tribalism has always been a part of the marketing story, and every tribe needs a leader. The job of the Chief Marketing Officer (CMO), is not just to lead the followers of the brand, but to lead the tribe of employees....