Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy   Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these details can seem like a monumental task, but there are some straightforward steps...

Advertising: Pros and Cons of Sponsoring a Podcast

  By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and 22% in the past week.” Even...

What You Should Know About Shadow Banning

What You Should Know About Shadow Banning Kristian Segelken - Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not shadow banning is actually real....

The 5 Key Elements of a Marketing Campaign

The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and...

What Makes One Logo Design Better than Another?

A logo refers to a symbol or an emblem mark that organizations adopt enable its customers and potential clients to identify its commodities in the market. As such, business enterprises use logos to differentiate their goods or services. As such, logos play a crucial role in organizations’ wellbeing because they...

Maxon C4D 103

by Ryan Goldberg, Graphic Designer Intro Welcome back to the next installment of this little series on the basics of C4D, today is series 103. If you need a quick refresher on what we learned last time, check it out here! This time we will go pretty in-depth into materials...